Atlassian Williams Racing and Kraken
The partnership between Kraken and Williams Racing represents two brands united in a drive for positive disruption and progress. Both brands share a commitment to the advancement of safety, security, and technology in their respective industries. Kraken is dedicated to fostering a more open, inclusive, and transparent financial system.
In 2023, Kraken proudly became the presenting sponsor for numerous Williams Racing Fan Zone experiences, a commitment that will continue into 2024. These fan zones offer unparalleled access to the Williams Racing F1 team, featuring driver Q&As, autograph signings, esports competitions, merchandise, and exclusive experiences unlocked by Kraken's very own Williams Racing Collectibles + Grid Pass.
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Behind the scenes
A platform built to empower
The simplest way to get into crypto? That’s us. A platform to empower almost everyone, everywhere to build towards their financial goals.
Rear wing, real wins
Over the past two years, Kraken has hosted two rear wing competitions that have united crypto and F1 fans in exciting, memorable ways. From showcasing NFT collections selected by the crypto community to giving every Grid Pass holder and Williams Racing fan the chance to enter their Cosmos PFP for a fan vote — we’ve brought the spirit of web3 to the grid.
Missed the last one? Don’t worry — we’re just getting started.
Latest from the paddock
Williams Racing Fan Zone, presented by Kraken
Kraken, the Official Crypto & Web3 Partner of Williams Racing, is proud to be the presenting sponsor of the next Williams Racing Fan Zone.
Fan Zones are free to the public, and a great place for all racing fans to get close to the excitement and history of Williams Racing. Kraken is helping to elevate your Fan Zone experience through the Grid Pass: a free digital collectible that unlocks perks, rewards and benefits both on-site at Fan Zones, as well as unique digital experiences. Just find the Kraken desk at the next Fan Zone to unlock the full potential of your fandom.
Introducing: Williams Racing Collectibles+
Kraken is excited to announce a new innovation in fan engagement and digital collectibles; Williams Racing Collectibles+ Grid Pass, powered by Kraken.
The program aims to bring Williams and racing fans closer to the team than ever before through a number of digital and physical experiences, starting with the Grid Pass collectible. The Grid Pass is free to claim on Kraken for all eligible fans, and unlocks a world of new Williams Racing perks, experiences, rewards and benefits for all participating fans.
Check out our blog for more details, and claim your free Grid Pass collectible here, today.
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