Nag-Host ang Kraken ng Art Display
Sa buong UK
Alinsunod sa mga pangunahing prinsipyo ng crypto — empowerment, pagkamalikhain at disruption — Ang pinakabagong campaign ng Kraken ay nagbibigay sa nagsasariling mga artist ng blangkong canvas para ibahagi ang kanilang mga pananaw sa hinaharap.
LONDON - September 20, 2021 - Kraken, the largest cryptocurrency exchange by euro trading volumes, has today unveiled a campaign that provides a platform for the next generation of artists to depict a plurality of visions of the future powered by crypto.
From today, more than 25 pieces of artwork, from 16 of the world’s best digital creators, will be displayed across 300+ locations in London and Manchester, turning the streets into an art gallery. The UK is one of the most financially active and tech-savvy places in the world, and the campaign will help Kraken raise brand awareness in what has always been one of its most important markets during London Design Week.
Art has always been used to express a particular vision of the future as well as to spur debate and discourse. As part of the campaign, Kraken gave participating artists freedom to express their own personal vision of the future. Most perceive a future not delineated by age, race, or buying power, but by values of independence, opportunity, and equality.
"Gusto naming tumingin ang mga tao sa kabila ng mga curve ng presyo at makita kung paano hinuhubog ng pinagbabatayan na teknolohiya ang isang bagong mundo" sabi ni Jeremy Welch, Chief Product Officer sa Kraken. "Ang pagiging may layuning open-ended ay nagbigay-daan sa Kraken na maihatid ang sarili nitong pananaw sa hinaharap: isang mundo ng maraming pinalawak na abot-tanaw, kung saan umiiral ang pagkakataon at ahensya para sa lahat. Tuwang-tuwa kaming makatrabaho ang napakaraming mahuhusay na artist upang ipinta ang kanilang pananaw para sa isang bagong henerasyon ng kayamanan."
The artwork is now on display, including on billboards on Old Street roundabout. The intersection between the creative district of Shoreditch and the beating heart of the City of London enables us to expound our vision and underline the importance of the link that binds art and digital finance together. All the artists retain the copyright and will have the opportunity to mint a non-fungible token (NFT) of their artwork in due course.
"The link between cryptocurrencies and art stretches right back to the early days of bitcoin," said Welch. "Kraken's campaign will not only educate people on the potential of cryptocurrency, but it will also convey a compelling vision: one that empowers people to chart their own financial future."
To find out more about the campaign and the artworks featured, please visit www.kraken.com/wealth-creators, or reach out to [email protected]. Both Jeremy Welch and George Jasper Stone are available for interview.
Check out George Jasper Stone’s work at: @georgejasperstone
Tungkol sa Kraken
Based in San Francisco, Kraken is the world’s largest global digital asset exchange based on euro volume and liquidity. Globally, Kraken’s client base trades nearly 90 digital assets and 7 different fiat currencies, including GBP, EUR, USD, CAD, JPY, CHF and AUD.
Kraken was founded in 2011 and was the first U.S. crypto firm to receive a state-chartered banking license, as well as one of the first exchanges to offer spot trading with margin, regulated derivatives and index services. Kraken is trusted by well over 7 million traders, institutions and authorities around the world and offers professional, round the clock online support.
2021 is already a record year for Kraken. Year-to-date, Kraken has processed more than $320 billion in trading volume, more than three times the volume reported in 2020, our best year on record. Kraken is also the largest centralised staking provider in the world, with more than $10 billion worth of digital assets staked on its secure on-chain staking platform. Total client signups in the first half of 2021 were nearly fivefold the number of signups recorded across the whole of 2020.
Kraken is backed by investors including Tribe Capital, Hummingbird Ventures, Blockchain Capital and Digital Currency Group, among others. For more information about Kraken, please visit www.kraken.com.
Mga katanungan sa media: [email protected]
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