Kraken - Williams Racing Official Partner
Kraken - Williams Racing Official Partner
Kraken - Williams Racing Official Partner

Two iconic brands.
One powerful partnership.

Williams Racing and Kraken. Two brands who share a profound history, a hunger to innovate, and a relentless drive to move the world forward.

Sign up for exclusive updates and perks.

Claim your Williams Racing Grid Pass

Claim your Williams
Racing Grid Pass

The Grid Pass unlocks access to exclusive fan experiences, discounts and more.

Claim your Williams Racing Grid Pass

The Grid Pass unlocks access to exclusive fan experiences, discounts and more.

Behind the scenes









See what crypto can be with Kraken

It’s time for a more open, inclusive and transparent financial system. A system that serves everyone, everywhere, all the time.

Crypto makes the world go forward

Want to learn more about crypto’s world-changing potential? Join us on a journey to see what crypto can be.

Start your crypto journey

Whether you’re a pro or just starting out, Kraken is the simple, powerful way to trade crypto.

Kraken & Pro apps

Explore, collect and trade NFTs

Enter the NFT universe and explore 250+ unique collections in our Kraken NFT marketplace.

Kraken NFT marketplace

Six NFTs made history on Williams Racing F1 car wings this season

Six winners of our Rear Wing Takeover contest secured the opportunity of a lifetime by having their beloved NFTs displayed on the rear wing of Williams Racing F1 cars during the Formula 1 Lenovo United States Grand Prix. Four of the winners were voted in by the NFT community through an exciting battle for support that played out over X, while two of the winners were hand-picked by Williams Racing F1 drivers Alex Albon and Logan Sargeant.

Check out the IRL reveal of the Rear Wing Takeover below, and visit to learn more about all of the incredible finalists.

Latest from the paddock

News, updates and announcements about the Williams Racing x Kraken journey.

Your NFT on the Williams Racing Car

Williams Racing Fan Zone, presented by Kraken

Kraken, the Official Crypto & Web3 Partner of Williams Racing, is proud to be the presenting sponsor of the next Williams Racing Fan Zone.

Fan Zones are free to the public, and a great place for all racing fans to get close to the excitement and history of Williams Racing. Kraken is helping to elevate your Fan Zone experience through the Grid Pass: a free digital collectible that unlocks perks, rewards and benefits both on-site at Fan Zones, as well as unique digital experiences. Just find the Kraken desk at the next Fan Zone to unlock the full potential of your fandom.

Williams Racing Grid Pass

Introducing: Williams Racing Collectibles+

Kraken is excited to announce a new innovation in fan engagement and digital collectibles; Williams Racing Collectibles+ Grid Pass, powered by Kraken.

The program aims to bring Williams and racing fans closer to the team than ever before through a number of digital and physical experiences, starting with the Grid Pass collectible. The Grid Pass is free to claim on Kraken for all eligible fans, and unlocks a world of new Williams Racing perks, experiences, rewards and benefits for all participating fans.

Check out our blog for more details, and claim your free Grid Pass collectible here, today.

Stay in the fast lane

Sign up for exclusive updates and perks.

Kraken - Williams Racing Official Partner

Payward Ltd is registered as a cryptoasset firm with the Financial Conduct Authority (FRN: 928768). Cryptoasset services offered by Payward Ltd are unregulated and not covered by the Financial Services Compensation Scheme as well as the FCA’s consumer protection regulations. Note the value of cryptoassets can go down as well as up, gains may be subject to Capital Gains Tax and there may be extra charges when paying via credit card from your provider.