What is Origin? (OGN)
Origin Protocol (ONG) Explained
Origin Protocol is an Ethereum-powered platform that aims to bring Non-Fungible Tokens (NFTs) and Decentralized Finance (DeFi) to the masses.
After several years building out a decentralized e-commerce platform, Origin refocused their platform around NFTs and the unique experiences they can enable. Origin created a marketplace called NFT Launchpad to simplify NFT issuance and put more control in the hands of creators. Origin has hosted record-setting NFT drops including an album from electronic music producer 3LAU and the original “Charlie Bit My Finger” viral video.
Origin has also joined DeFi with its own stablecoin, the Origin Dollar (OUSD). Origin intends to support users as they passively earn yield on OUSD held in wallets – as opposed to being staked or locked up in a protocol.
Origin’s NFT and DeFi ecosystem is governed by the OGN token, which should allow holders to ensure transparent oversight and development of the Origin platform.
Who Created Origin?
Origin was cofounded by Josh Fraser and Matthew Liu. Fraser previously co-founded multiple tech companies, including Torbit, which was acquired by Walmart Labs. Liu was an early hire at YouTube and worked at a variety of startups including Bonobos and Qwiki, which was acquired by Yahoo.
Origin raised approximately $38 million in private and public token sales of OGN in July 2018 from numerous institutional and private investors including Pantera Capital, Blockchain.com, YouTube founder Steve Chen and Reddit founder Alexis Ohanian.
How Does Origin Work?
The Origin platform can be broken down into two main components: NFT Launchpad and Origin Dollar (OUSD).
Origin’s NFT Launchpad
Origin recognizes NFTs not just as scarce digital art, but as an entirely new asset class that can represent anything from digital or real life goods to collectibles and experiences. Origin sought to create an experience focused online shopping platform for all types of NFTs, which it calls the NFT Launchpad.
With digital creators and influencers in mind, Origin is using the NFT Launchpad to give them greater control over the branding, pricing models, content and products that cannot be found on other NFT marketplaces.
NFT creators are able to sell their products in custom storefronts with unique audio or video content and sales models. The NFT Launchpad also supports NFT sales directly on a brand’s website.
To differentiate itself from other platforms, Origin allows purchases to be made using credit or debit cards rather than just using cryptocurrencies.
Origin Dollar (OUSD)
The Origin Dollar (OUSD) marks the Origin team’s entrance into the DeFi ecosystem.
OUSD is an Ethereum-based stablecoin whose value is pegged to the U.S. Dollar. OUSD is distinct from other stablecoins in that holders can earn yield on their assets directly from their wallets without them having to constantly stake and unstake or lock their funds in liquidity pools. Origin states that OUSD is always accessible for making transactions while holders earn this passive income from their wallet.
Why does OGN have value?
OGN is the native cryptocurrency of Origin and is primarily used as the platform’s governance token. OGN holders can create and vote on proposals to change or amend the underlying protocol, such as changes to fees or how funds are allocated to different projects.
OGN also serves as a value accrual token, meaning that OGN holders can earn a portion of revenue and fees generated from sales in the NFT marketplace.
The total supply of OGN is limited, meaning that there will only ever be 1 billion OGN tokens in circulation. Origin’s developers have previously used revenues generated by the platform for token buybacks in order to manage the supply of OGN and stabilize its market price.
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Why use OGN?
OGN may be of interest to investors who would like to see more unique sales configurations and purchase experiences from NFT marketplaces.
Additionally, NFT investors who would like to have a direct voice in the future development of an NFT marketplace, while also earning a portion of its revenues, may also find value in the OGN token.
Finally, investors may want to add OGN to their portfolio if they see value in earning passive income on the OUSD stablecoin directly from their wallet without having to manage the yield farming process.
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