Two iconic brands.
One powerful partnership.
Williams Racing and Kraken. Two brands who share a profound history, a hunger to innovate, and a relentless drive to move the world forward.
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Racing Grid Pass
The Grid Pass unlocks access to exclusive fan experiences, discounts and more.
Claim your Williams Racing Grid Pass
The Grid Pass unlocks access to exclusive fan experiences, discounts and more.
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First two Austin Rear Wing Takeover winners revealed
Only a finite number of people get to compete in a Grand Prix, but through our Grid Pass, we gave 100,000 people the chance to have their digital alter ego ride with us in Austin.
A few weeks ago, each of the first 100,000 Grid Pass holders were assigned their very own Cosmos Collection character straight into their Kraken wallet.
Fans could then put their character forward for the public ballot. 100,000 were soon whittled down to 12 and our fans have been voting on the six they’d like to see feature on Alex Albon and Franco Colapinto’s rear wings at the US Grand Prix.
Latest from the paddock
Williams Racing Fan Zone, presented by Kraken
Kraken, the Official Crypto & Web3 Partner of Williams Racing, is proud to be the presenting sponsor of the next Williams Racing Fan Zone.
Fan Zones are free to the public, and a great place for all racing fans to get close to the excitement and history of Williams Racing. Kraken is helping to elevate your Fan Zone experience through the Grid Pass: a free digital collectible that unlocks perks, rewards and benefits both on-site at Fan Zones, as well as unique digital experiences. Just find the Kraken desk at the next Fan Zone to unlock the full potential of your fandom.
Introducing: Williams Racing Collectibles+
Kraken is excited to announce a new innovation in fan engagement and digital collectibles; Williams Racing Collectibles+ Grid Pass, powered by Kraken.
The program aims to bring Williams and racing fans closer to the team than ever before through a number of digital and physical experiences, starting with the Grid Pass collectible. The Grid Pass is free to claim on Kraken for all eligible fans, and unlocks a world of new Williams Racing perks, experiences, rewards and benefits for all participating fans.
Check out our blog for more details, and claim your free Grid Pass collectible here, today.
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