Survey: 88% of crypto holders plan to keep investing — up 21% from last year
Our survey found a significant 88% of crypto holders plan to continue investing in cryptocurrency over the next 12 months, a rise from 73% in our 2024 survey, which demonstrates an increased long-term commitment to the category.
Crypto is the top investment choice for 53% of U.S. crypto holders, a notable increase of 47% from just 36% 12 months ago.
Investor optimism in crypto is experiencing a high, with 70% of respondents reporting increased confidence in crypto compared to this time last year.
Crypto's appeal isn't limited; it's the preferred asset for savings across generations and genders, highlighting its broad appeal to a diverse investor base.
Nearly half (46%) of crypto investors reported that they increased their crypto holdings over the last year.
Year-over-year crypto adoption trends 🔍
In 2024, we surveyed over 1,000 U.S. crypto holders to understand how crypto fit into their financial strategies during a year marked by uncertainty mixed with cautious optimism. One year later, Bitcoin has hit new all-time highs above $100,000, crypto spot ETFs have gained widespread adoption in the United States and institutional interest continues to accelerate.
To understand how sentiment and adoption have changed over these transformative last 12 months, we polled 1,000 U.S. crypto holders again to determine year-over-year changes and future expectations about the importance of crypto.
Among many valuable insights, our survey’s findings revealed that 88% of current crypto holders are likely to continue investing in the digital assets space over the next 12 months, an increase of more than 20% year over year, from an already significant 73% in 2024.
This meaningful jump could point to increased conviction in crypto and its potential for even greater adoption over the coming months. In the analysis that follows, we dig into what crypto trends have changed or held steady since 2024, and what this signals for crypto adoption not just today, but also in the future.
2025 shift: Crypto investment gains ground as TradFi investment cools 📊
Crypto is earning a larger share of not just attention, but also investment among current U.S. holders year-over-year.
When asked which investment type (crypto, stocks, bonds or real estate) they were most likely to allocate a portion of their savings to, 53% of respondents selected crypto — up 47% year over year from 36% when we last ran our survey just 12 months ago.
This expected growth in crypto investment largely comes at the expense of traditional assets like stocks (30%), bonds (5%) and real estate (12%). While these assets collectively made up 64% of the top asset class in 2024, our survey found that this dropped meaningfully year over year to only 47% in 2025.
While this doesn’t necessarily reflect a full pivot away from conventional investments like stocks or bonds, it does point to a stronger appetite for crypto and confidence in its long-term potential.
Crypto dominance spans age and gender
Crypto leads as the most popular asset class for both men- and women-identifying U.S. crypto holders, with 55% of men and 48% of women indicating that they were more likely to invest in crypto over traditional assets over the next 12 months.
Stocks are the next most popular asset from our survey, with slightly more women (33%) than men (29%) choosing them over all other assets listed. Real estate and bonds follow well behind for both groups.
This widespread interest in crypto also spans across generations. When asked how likely they were to invest in crypto over the next 12 months, respondents across age groups indicated strong intent.
Our results found that:
- 64% of Millennials said they were very likely to invest in crypto in the next 12 months.
- 60% of Gen X respondents said they were very likely to invest.
- 55% of Gen Z reported being very likely to invest.
While future investment plans are always shaped by evolving goals, risk tolerance, and access to information, these findings suggest that crypto remains top-of-mind for a wide range of participants, not just early adopters or one type of investor.
Crypto investor confidence hits 70% as Bitcoin tops $100K 💫
This positive crypto sentiment is further underscored by a surge in investor confidence. A remarkable 70% of survey respondents reported increased confidence in crypto compared to this time last year, with a mere 4% of respondents citing a decrease in confidence in crypto’s outlook.
According to our survey’s findings, this confidence boost was most directly influenced by Bitcoin's historic milestones in 2024.
When asked about the biggest factor affecting their confidence in crypto overall, 26% of respondents— the largest share — pointed to Bitcoin surpassing $100,000 for the first time. Beyond Bitcoin's price milestone, respondents identified several other factors that drove greater confidence in crypto.
The U.S. presidential election, for instance, influenced confidence for 11% of respondents, while technological improvements (12%) and mainstream cryptocurrency adoption (12%) garnered similar levels of support.
These results collectively demonstrate crypto's maturation as an asset class, appealing to investors with diverse motivations. It also suggests that the asset class's financial performance was the biggest factor in solidifying investor confidence.
The results become even more evident when we dig deeper into investor preferences. When asked which crypto asset was most appealing, survey respondents overwhelmingly indicated Bitcoin (67%) as the dominant choice for 2025.
While there's a clear preference for established cryptocurrencies like Bitcoin, Ethereum (ETH), Solana (SOL), XRP (XRP) and Cardano (ADA), interest and participation in more speculative assets also remain strong. Our 2025 memcoin survey revealed that a striking 85% of crypto holders invest in memecoins.
This points to a nuanced landscape where investors are drawn to altcoins and emerging projects, especially memecoins, for their high-risk vs. reward profile. At the same time, top 10 market cap assets remain the most appealing choices for investors.
Investors increase crypto holdings 46%, favoring established coins 💪
The rising appeal and increasing confidence in cryptocurrency have translated into tangible shifts in how investors are actively managing their digital assets and broader financial strategies.
The past year has seen crypto holders making calculated moves within their portfolios, signaling evolving priorities and a growing comfort with decentralized finance platforms.
When examining the changes crypto holders made to their portfolios in the last year, a significant 46% of respondents increased their crypto holdings, indicating a strong appetite and continued belief in the asset class.
Accompanying this growth, 22% of crypto holders indicated that they have shifted their assets into more established coins. This could suggest a move towards what they perceive as more predictable and longer-term investments. A considerable 21% reportedly moved funds to stablecoins, highlighting a segment of the market seeking to preserve capital within the crypto ecosystem.
These internal portfolio adjustments are mirrored by an evolution in overall financial strategy, particularly between traditional and decentralized finance allocations.
A notable 19% of U.S. crypto holders reported shifting more toward DeFi in the past year, which could hint at a broader pivot in how investors manage their wealth and access financial services.
Meanwhile, 33% maintained a balanced mix between TradFi and DeFi, reflecting a substantial portion of investors seeking to integrate both worlds together, rather than putting a majority of resources in one asset class.
A smaller percentage, 17%, reportedly shifted more toward TradFi in the past 12 months, while 22% reported not being active in either, potentially representing passive holders or those currently observing the landscape without actively shifting their portfolio balance.
64% have confidence in sustainable progress as crypto matures 🧭
Amidst the dynamic shifts in portfolio strategy, our data reveals a nuanced, yet generally positive, outlook on the future of digital currency.
A significant 64% of crypto holders express increased confidence that the U.S. is moving in the right direction to support responsible and sustainable cryptocurrency development, compared to last year.
This strong majority suggests a broad expectation that an administration that is more supportive of crypto will pave the way for continued expansion and growth.
This optimism towards the new political environment aligns with the consistent fundamental drivers of interest in cryptocurrency itself.
When asked what interests them about crypto most, the leading motivation has remained consistent. In 2025, the "potential as an investment" continued to be the leading draw at 40% (up slightly from 38% in 2024), reinforcing crypto’s primary appeal as a means to achieving financial freedom.
Closely following, and seeing a notable increase, was the belief that cryptocurrencies "represent the future of finance and financial services," rising to 31% in 2025 from 25% in 2024.
This year-over-year increase underscores a deepening conviction among holders in crypto's long-term potential beyond investment alone to instead focus on the real efficiencies and benefits blockchain technology delivers over the traditional financial system.
Crypto is evolving, are you keeping up? 🏃
The insights from our latest survey paint a clear picture: The cryptocurrency market is not just expanding in appeal, it's also maturing in its investor base.
The surge in confidence, driven by tangible market milestones, is leading to more strategic and discerning portfolio decisions.
Investors are actively increasing their holdings, but crucially, they are gravitating towards established assets and exploring the world of decentralized finance.
This suggests a shift from purely speculative interest to a more integrated view of crypto as a foundational component of modern financial strategy, with an increasing number of users further embracing DeFi's potential for diverse financial services.
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Methodology 🧑💻
We partnered with Centiment to survey U.S. residents over 18 years old. The survey was completed on June 2, 2025. All survey questions focused specifically on U.S. residents who hold any crypto in their digital wallet or portfolio, with no minimum value. This resulted in a targeted sample of 1,027 respondents. Results with this sample have a 95% confidence level and a +/- 3% margin of error.
Any data featuring gendered comparisons has a sample size of 639 male-identifying U.S. crypto holders and 383 female-identifying U.S. crypto holders. This resulted in a 90% confidence level and a +/- 3% margin of error for male-identifying respondents and a 90% confidence level and a +/- 4% margin of error for female-identifying respondents.
The respondent count, confidence level and margin of error for generational data are as follows:
- Millennial respondents (560): 90% confidence level with a +/- 3% margin of error
- Gen Z respondents (240): 90% confidence level with a +/- 5% margin of error
- Gen X respondents (173): 90% confidence level with a +/- 6% margin of error