Fidelity alternatives: Compare platforms similar to Fidelity

Founded in 1946, Fidelity has become one of the most trusted names in retail and institutional investing. It offers a wide suite of products, including stocks, ETFs, mutual funds, retirement accounts, and advisory services, backed by extensive research and customer support.

Still, Fidelity’s limited crypto access and traditional approach may encourage some users to explore alternatives. Other platforms may provide easier access to crypto, tokenized assets, or global payments within a single app.

Founded in 2011, Kraken is one of the world’s largest and most trusted names in crypto. Headquartered in Cheyenne, Wyoming, Kraken serves tens of millions of clients across more than 190 countries.

Kraken offers a complete platform for different crypto products and services. Whether you are looking to buy bitcoin, check Solana (SOL) price or convert USD to ETH, Kraken makes it easy to access hundreds of cryptocurrencies from its core Kraken app designed for everyday investors as well as  Kraken Pro for advanced traders.  Kraken Institutional also offers a full suite of crypto products for investors requiring premium services. 

Across features such as staking, margin, futures, and OTC trading, Kraken offers different ways to gain exposure to world’s largest crypto categories. Kraken also allows clients in certain regions to access up to 11,000 US listed stock and xStock, as well as the ability to send and earn on your portfolio using Krak.

All backed by its globally recognized security standards, Kraken was the first to pioneer Proof of Reserves and continues to uphold a new standard for transparency and accountability. Since launching more than 10 years ago, Kraken-managed custodial wallets have never been breached.

Kraken’s reviews show that it appeals to security-conscious investors and advanced traders who value regulatory compliance, accessible customer support and powerful security features backing their trading experience. As one of the oldest, most trusted and best crypto exchanges, Kraken has the tools and features you need to execute your crypto strategy on your own terms.

Charles Schwab, founded in 1971, is a U.S.-based financial services company and brokerage firm. It offers stocks, ETFs, options, mutual funds, retirement products, and advisory services, supported by a large network of financial professionals.

Its reputation for trust and stability appeals to long-term investors, though it offers little in the way of integrated crypto or modern all-in-one financial services compared to newer platforms.

Benefits:

• Long-established and highly trusted U.S. brokerage
• Wide range of stocks, ETFs, mutual funds, and retirement products
• Strong research, advisory, and educational resources
• Extensive customer service network, including in-person branches
• Appeals to long-term investors and retirement planners

Limitations:

• Very limited crypto access compared to modern money apps
• Traditional platform design less appealing to younger retail investors
• Focused on long-term investing, less suited for active traders
• Less emphasis on global payments integration

Interactive Brokers, founded in 1978, is a U.S.-based global brokerage offering access to equities, ETFs, options, futures, bonds, and currencies. It is widely recognized for its professional-grade trading platforms, extensive charting tools, and global market coverage.

The platform appeals to active and institutional investors who need deep market access and advanced capabilities, though it can feel less accessible for beginners or those seeking integrated payments and crypto alongside brokerage services.

Benefits:

• Broad access to global markets across multiple asset classes
• Professional-grade platforms with advanced charting and analytics
• Competitive fees and margin rates for active traders
• Institutional-level infrastructure and reliability
• Long track record as a trusted global brokerage

Limitations:

• Complex platform with a steep learning curve for beginners
• Focused on professional trading rather than retail simplicity
• No integrated payments functionality
• Limited crypto support compared to dedicated exchanges

Robinhood, founded in 2013, is a U.S.-based brokerage offering commission-free stock, ETF, and options trading. It has also added a small number of cryptocurrencies and a debit card, positioning itself as an entry point for retail investors.

While its simplicity has driven growth, Robinhood remains focused mainly on the U.S. market and retail beginners, rather than advanced traders or global investors.

Benefits:

• Commission-free trading for stocks and ETFs
• Simple, mobile-first design popular with beginners
• Access to options and select cryptocurrencies
• Integrated debit card and cash management features
• Strong brand recognition among retail investors

Limitations:

• Limited international availability
• Narrow cryptocurrency selection compared to crypto-focused platforms
• Lacks advanced trading features for professional users
• Past outages have raised concerns among active traders

Webull, founded in 2017, is a mobile-first brokerage platform that offers commission-free stock, ETF, and options trading. It has added support for a handful of cryptocurrencies, positioning itself as a hybrid retail investing app.

Its appeal lies in commission-free access and user-friendly tools, though its crypto offering and global reach remain limited compared to larger exchanges and brokers.

Benefits:

• Commission-free trading for stocks, ETFs, and options
• Modern, mobile-first platform with advanced charting tools
• Access to a small range of cryptocurrencies
• Paper trading and demo features for beginners
• Popular among U.S. retail investors for low-cost access

Limitations:

• Crypto coverage limited to a handful of tokens
• Limited global reach
• Fewer advanced features compared to professional broker platforms
• Not an all-in-one financial app (limited payments and banking features)

SoFi, founded in 2011 in San Francisco, has evolved into a retail finance platform combining banking, investing, and lending services. Users can trade stocks, ETFs, and a handful of cryptocurrencies, while also accessing savings accounts, loans, and credit products.

Its appeal lies in convenience and integration, though its crypto and global market access remain limited compared to specialized brokers or exchanges.

Benefits:

• All-in-one finance app combining investing, banking, and lending
• Commission-free stock and ETF trading
• Automated portfolios for hands-off investing
• Integrated credit cards, loans, and savings accounts
• Simple design appealing to everyday retail investors

Limitations:

• Crypto support limited to a small selection of tokens
• Primarily U.S.-focused, with no broad international coverage
• Lacks advanced brokerage tools for professional traders
• Product mix may feel retail-focused, less suited for active traders

eToro, founded in 2007, is a multi-asset brokerage offering stocks, ETFs, crypto, and commodities, all within a single trading platform. It has built its brand on accessibility and its signature copy-trading feature, which enables retail investors to mirror experienced traders.

This positioning makes eToro appealing to beginners and social investors, though advanced traders may find the platform less comprehensive compared to pro-level brokers or exchanges.

Benefits:

• Multi-asset coverage including stocks, ETFs, and cryptocurrencies
• Social trading and copy-trading features for beginners
• Commission-free stock trading in many regions
• User-friendly platform with a strong retail focus
• Large, global community of active traders

Limitations:

• Fees can be higher on some products and withdrawals
• Certain assets and features restricted by region
• Platform geared more toward beginners than professionals
• Limited advanced tools compared to specialized brokers

If you're looking for a crypto exchange for every step of your crypto journey, Kraken's focus on security, transparency and customer support speaks volumes. 

Sign up today to access over hundreds digital assets and see why millions of users trust Kraken to keep their investments safe.