To become a Kraken affiliate, apply using the form on this page. Tell us about your audience, your content channels, and your goals. Our partnerships team reviews every application and tailors commercial terms to fit your reach. Most creators apply through the in-house program; agencies and media networks apply through Impact.com — see "Two ways to join" above.
Both are part of the Kraken affiliate program — the difference is who you work with and how you get paid. The in-house track is for creators (YouTubers, podcasters, newsletter writers, trading communities) — direct relationship with our partnerships team and USDC payouts. The Impact track is for media networks, content sites, and traditional affiliates who want fiat payouts to a bank account, run through our Impact partner. Most individual creators work best on the in-house track; media and traditional affiliates apply via Impact.
Our partnerships team typically replies within 5 business days. Approval timelines vary depending on the volume of applications and any additional info we need to confirm fit, but we aim to respond to every applicant inside that window.
Once approved, you get a unique referral link and tracking pixel. Commissions are earned on eligible activity from users who sign up via your link — across Kraken Consumer, Pro (Spot, Margin, Futures), Kraken Prop, Krak, and Kraken DEX. Rates and structures (rev share, CPA) are negotiated per partner during onboarding.
Yes — and more. Approved partners can promote any eligible Kraken product: Spot, Margin, Futures, Kraken Prop, Krak (debit card), and Kraken DEX, with Kraken Earn coming soon. You earn commissions on your referrals' activity across all of them, not just their first deposit.
Creators on the in-house program are paid in USDC, straight to their Kraken account — monthly by default, or on-demand once you hit the payout threshold. Agencies on the Impact.com track can choose fiat or USDC and follow Impact's standard payout schedule.
Yes — sign up for the Kraken affiliate program through our Impact partner if you'd rather be paid in your local currency to a bank account. The Impact track is best suited for media networks, content sites, and traditional affiliates. Most creators on our in-house track prefer USDC for the speed and lower friction, but the fiat option is fully supported.