Kraken 與 Bitpanda 比較：這些加密貨幣交易所如何比較

When comparing Kraken vs Bitpanda, investors are evaluating two European-accessible platforms that go beyond simple crypto trading. Bitpanda is known for its user-friendly, multi-asset approach that includes stocks and ETFs, while Kraken began as a cryptocurrency exchange and has expanded to offer a wide range of services including staking, recurring purchases, asset baskets, and access to additional investment products in select regions. In this comparison, we examine how Kraken and Bitpanda differ across fees, supported assets, trading tools, investment features, security standards, and overall platform flexibility.

Kraken 於 2011 年在美國成立，是加密貨幣行業最早且最知名的品牌之一。在 Bitcoin 首次亮相後不到兩年即推出，該交易所因其對安全性、營運透明度和優質用戶體驗的強烈關注而贏得了全球認可。

如今，Kraken 為超過 190 個國家的逾 1,500 萬客戶提供服務。其產品範圍從面向個人投資者的旗艦 Kraken 平台，到透過 Kraken Pro 平台和 Kraken Desktop 應用程式為進階和機構交易者提供強大的一站式交易平台。

Kraken 的機構套件涵蓋現貨、保證金、期貨市場、質押和合格客戶的 OTC 交易。Kraken 還透過 Kraken Learn 大力投資教育，支援新手和經驗豐富的交易者。

Kraken 總部位於懷俄明州，透過常規的 Proof of Reserves 致力於問責制，這是其早在 2014 年就引入行業的做法。它也是第一家在 Bloomberg Terminal 上市的加密貨幣交易所，有助於彌合傳統金融與數位資產之間的鴻溝。

Kraken 在美國、加拿大、英國、歐盟等主要市場擁有監管牌照，並在 Mt. Gox 債權人索賠等案件中提供協助，因此建立了穩定、合規營運的聲譽，使其成為尋求安全可靠、經久不衰的加密貨幣交易所的用戶信賴之選。

Founded in 2014 by Eric Demuth, Paul Klanschek, and Christian Trummer, Bitpanda is a digital asset trading platform headquartered in Austria. Launched with a goal of simplifying crypto, it aims to make investing available to everyone via a retail-focused offering. Bitpanda’s core product is a spot crypto exchange which supports 500+ cryptocurrencies and tokens through mobile and web interfaces. Towards its goal of simplifying investing, it also offers “crypto indices” (one-click products that offer exposure to a range of digital assets) and earning/staking features. In 2026, it expanded its offering to include precious metals, equities and ETFs, complete with fractional share functionality. Bitpanda stands out as a user-friendly option with broad asset support — making it a strong choice for users that want to manage investments via a single portal. As a Europe-focused platform, it complies with the MiCA framework, meaning that its customers enjoy stronger consumer protections. However, Bitpanda lacks the advanced trading tools and institutional-grade features that some of its more specialized competitors offer. Order types remain relatively basic, and margin/derivatives products are unavailable — meaning that it may not be suitable for intermediate/advanced traders. As a result, it caters best to users seeking a simple, all-in-one platform for managing traditional and digital assets versus those deploying advanced trading strategies.

While both platforms serve European investors, Kraken’s longevity in the crypto industry sets it apart. Founded in 2011, Kraken has navigated multiple bull and bear cycles, maintaining continuous operations while many competitors have come and gone. Security remains central to Kraken’s identity. With no history of client fund breaches, internationally recognized certifications (ISO/IEC 27001, SOC 2 Type II), and regular third-party Proof of Reserves audits, Kraken operates with a security-first mindset. Beyond crypto access, Kraken provides advanced trading infrastructure, staking, recurring purchases and institutional-grade services under a globally licensed framework — appealing to users who prioritize resilience, compliance and deep market liquidity over simplified multi-asset convenience.

Kraken 的產品生態系統旨在支援各種交易風格和經驗水平。用戶可透過其精簡的流動應用程式隨時隨地進行交易，或透過 Kraken Pro 使用更進階的工具，Kraken Pro 提供詳細圖表、自訂訂單類型和實時市場數據。

該平台支援所有用戶的現貨交易，並在合資格地區提供保證金交易（高達 5 倍槓桿）和期貨合約（高達 50 倍槓桿）。機構客戶和高淨值客戶可透過 Kraken 的 OTC 服務台和 Kraken Prime 產品使用額外服務。

除了交易，Kraken 還提供超過 21 種資產的加密貨幣質押服務，獎勵高達 17% 年化收益率，具體視乎幣種和網絡狀況而定。用戶可以直接透過平台質押 Ethereum (ETH)、Solana (SOL) 和 Cardano (ADA) 等資產，從而被動賺取收益。

Kraken 還透過Krak 支援全球數碼支付，此功能讓用戶無需交易費即可發送加密貨幣或現金。

於 2024 年，Kraken 發佈了其基於 Optimism 的 SuperChain 建構的 Ink Layer-2 網絡，為中心化交易所和熱門 DeFi 協議之間提供了無縫橋樑。

對於那些希望加深金融知識的人，Kraken Learn 提供教育資源，涵蓋從區塊鏈基礎知識到高級交易策略的所有內容。

Bitpanda is built around a multi-asset investing experience for European users. Clients can buy, sell and swap cryptocurrencies via a simple app flow, set up recurring investment plans, and access staking-style earning features on supported tokens. In addition to crypto, Bitpanda also offers exposure to stocks, ETFs, and other asset classes from the same account. For users who want more control over execution, Bitpanda also provides a more exchange-like trading experience in certain regions, though its core product is generally designed around convenience rather than professional trading workflows.

Bitpanda is designed for simplicity and multi-asset exposure, which can be appealing for users who want crypto alongside other investment products in one place. However, its experience is typically oriented around convenience rather than exchange-grade execution and pro trading workflows. Kraken offers a more complete crypto-native ecosystem: advanced tooling via Kraken Pro, deeper liquidity, and access to spot, margin and futures markets in eligible regions. For investors who also want passive and structured strategies, Kraken adds staking, recurring buys (DCA) and curated asset bundles—plus expanded investing access in select markets—without compromising on transparency and security-first infrastructure.

客戶可在 Kraken 上交易超過 600 種加密貨幣，包括 Bitcoin (BTC) 和 XRP (XRP) 等主要貨幣，以及各種山寨幣，從 迷因幣 到 流動質押代幣。

在 Kraken 應用程式中，亦可直接交易超過 11,000 種免佣金的 ETF 和股票。對於符合資格地區的客戶，他們可以投資 xStocks，這些是這些股票的代幣化版本。
Kraken 支援十種主要法定貨幣的提款和存款，讓全球客戶能夠快速方便地為其帳戶注資。

支援的法定貨幣包括：

• USD（美元）

• CAD（加元）

• GBP（英鎊）

• EUR（歐元）

• JPY（日圓）

• AUD（澳元）

• CHF（瑞士法郎）

• ARS（阿根廷披索）

• MXN（墨西哥披索）

• BRL（巴西雷亞爾）

亦支援 15 種 穩定幣，包括 Tether (USDT)、USDC 和 USDG。

Bitpanda’s crypto lineup covers many of the most widely traded coins and tokens, alongside a rotating set of newer assets. The platform is also known for combining crypto with non-crypto investing in one account, letting users build a portfolio that can include stocks, ETFs and metals alongside digital assets. Compared with large global exchanges, Bitpanda’s token list is typically more curated, and availability can vary by country and product type depending on local rules and how the asset is offered.

Bitpanda offers multi-asset exposure, but Kraken stands out for the depth and scale of its crypto listings. With 500+ cryptocurrencies and strong global liquidity, Kraken provides broader access for investors who want to diversify beyond mainstream tokens. In select regions, Kraken also supports over 11,000 stocks and ETFs, allowing users to manage both digital and traditional assets within one ecosystem. For traders seeking extensive crypto market coverage combined with expanding multi-asset capabilities, Kraken offers greater long-term flexibility.

Kraken 的交易量分級收費模式清晰透明，以支援專業交易者和休閒投資者。

掛單手續費從 0.25% 起，吃單手續費為 0.40%，同時亦為高交易量的個人和機構提供折扣。透過 Kraken+ 訂閱服務，符合資格的客戶在特定每月交易量範圍內可完全免除這些費用。

大部分加密貨幣和法定貨幣存款均為免費，但某些交易方式和特定資產除外。Kraken 還強調透明度，在交易確認前會顯示所有費用，確保客戶預先了解所有費用，避免產生意外的高昂費用。

Bitpanda’s pricing is generally presented as a spread or premium built into the quoted buy and sell price for instant trades, which can be convenient but harder to compare across venues. Fees can differ by asset class and order type, and discounts may be available through its BEST loyalty program. For users who prefer a more traditional maker/taker model, Bitpanda Pro provides exchange-style spot fees and order book execution, but product availability and features are not identical across Bitpanda’s interfaces.

Bitpanda integrates fees directly into its pricing structure, which can simplify the buying experience but may make cost comparison less transparent for active traders. Kraken operates on a clearly published maker-taker model, with visible volume tiers and no requirement to hold a platform token to unlock competitive pricing. For traders who value predictable, exchange-style fee mechanics and transparent execution costs, Kraken’s structure offers greater clarity and scalability.

Kraken 被廣泛認為是業內最安全的加密貨幣平台之一。自成立以來，Kraken 從未發生過導致客戶資金損失的洩露事件，這是其他交易所鮮能提出的聲明。客戶受惠於多層賬戶保護，包括帶通行金鑰的 2FA、PGP 電郵加密、帶範圍限制的精細 API 金鑰權限、可配置的賬戶超時設定、可疑活動的實時監控、提款白名單和主金鑰設定。

Kraken 於 2014 年率先推出儲備證明，並透過定期、可獨立驗證的審計，持續引領行業。此密碼學程序允許客戶隨時親自檢視其賬戶餘額如何由實際資產支援。Kraken 還持有 ISO/IEC 27001:2013 認證、符合 SOC 2 Type 2 審計，並營運一個強大的公開錯誤獎勵計劃。

Bitpanda emphasizes account-level security controls such as two-factor authentication, device verification and withdrawal confirmations. The company states that the majority of digital assets are stored in cold wallets, with internal safeguards designed to limit operational risk. As a European-based platform, Bitpanda operates under regulatory frameworks applicable in the jurisdictions where it provides services. Custody structure and available protections may vary depending on the specific product used (e.g., crypto versus traditional assets).

Both platforms emphasize security controls, but Kraken’s defining strength is its long-term track record. Since launching in 2011, Kraken has not reported a breach resulting in the loss of client funds — a distinction that reinforces its position as a security-focused exchange. Combined with recurring Proof of Reserves audits, internationally recognized certifications such as ISO/IEC 27001 and SOC 2 Type II, and a defense-in-depth architecture, Kraken’s model is built around institutional-grade safeguards. For investors who prioritize resilience across market cycles, Kraken’s security history remains a key differentiator.

Kraken 以其快速響應和專業的客戶服務而聞名，提供多種支援渠道以滿足不同的用戶需求。客戶可以透過真人客服全天候 24 小時即時聊天，透過電郵提交請求，或（在特定情況下）直接透過電話與支援專員通話。

Kraken 的多語言支援團隊可以為超過十種語言的用戶提供協助。這有助於公司更有效地服務其全球客戶群。

該交易所還在客戶滿意度方面贏得了高分，並在 Customer Centricity World Series 中被評為「歐洲最佳 AI 客戶體驗應用獎」得主。其專注於清晰度、同理心和解決問題的速度，持續在競爭激烈的市場中區分 Kraken 的客戶體驗。

Bitpanda provides support through an online help centre and ticket-based assistance, with additional educational content for newer investors. As with many retail-first apps, response times can vary during periods of high market activity. Users looking for dedicated account support, faster escalation paths or around-the-clock live assistance may want to compare service levels and availability in their country before committing significant balances.

Bitpanda offers multi-asset exposure, but Kraken stands out for the depth and scale of its crypto listings. With 500+ cryptocurrencies and strong global liquidity, Kraken provides broader access for investors who want to diversify beyond mainstream tokens. In select regions, Kraken also supports over 11,000 stocks and ETFs, allowing users to manage both digital and traditional assets within one ecosystem. For traders seeking extensive crypto market coverage combined with expanding multi-asset capabilities, Kraken offers greater long-term flexibility.

Kraken and Bitpanda both serve European investors, but they approach product design differently. Bitpanda emphasizes a simplified multi-asset investing experience, integrating crypto alongside stocks and ETFs in supported regions. Kraken, by contrast, combines that expanding multi-asset capability with deeper crypto-native infrastructure. With 500+ cryptocurrencies, advanced trading tools via Kraken Pro, staking, recurring buys (DCA) and institutional-grade services, Kraken is built for users who want flexibility beyond simplified investing. For those prioritizing liquidity depth, security standards and long-term scalability, Kraken often offers the more comprehensive ecosystem.