Survey: 81% of crypto-holding split-ticket voters swayed by crypto policies

By Kraken Learn team
5 min
Oct 22, 2024
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Key takeaways ๐Ÿ”‘

  • Nearly half of Americans (49.5%) believe itโ€™s very important that the next president implements crypto focused economic policies.
  • Three-quarters of crypto holders are split-ticket voters (those who don't stick to a single political party), and 81.74% say crypto focused economic policies may sway their vote.
  • Increased security and anti-fraud standards (47.81%) are the top priorities for crypto policy among respondents, followed closely by taxation clarity and consumer protections.

Intro to crypto and the 2024 election ๐Ÿ—ณ๏ธ

The future of cryptocurrency is a significant policy concern for voters of all political affiliations heading into the 2024 election, which many journalists have referred to as โ€œthe crypto election.โ€ย 

After the update to the Presidential candidates, we conducted research with 2,370 Americans to first learn if they own crypto. We then surveyed those that own crypto (42%) to evaluate how crypto policies could impact their voting decisions in the upcoming election.

We found that a whopping 92% of crypto voters are hopeful that crypto can usher in a modernized U.S. economy with opportunities for American jobs in the space.

Although we identified differences in preferred policies and optimism by political affiliation, the majority of respondents made it clear that the crypto economy is here to stay and is an important factor in deciding their vote this November.ย 

This sentiment might not be surprising when you consider that in our survey over 42% of Americans have bought cryptocurrencies, and an additional 6.8% plan to purchase them.ย 

Below, we explore what matters to voters and what they expect from the future of crypto heading into the crypto election.

77% of crypto holders want crypto integrated into the next presidentโ€™s policies ๐Ÿ“

We asked voters how important it is that crypto is part of a Presidential Candidate's economic policy, and 77% said that itโ€™s โ€œimportantโ€ or โ€œvery important.โ€ย 

This overwhelming majority supports the anecdotal evidence seen in media coverage that weโ€™re heading into a true crypto election.

Bar chart visualizes crypto policy popularity considering the importance of crypto for split-ticket voters

Crypto is a hot-button topic that can sway undecided voters and the election ๐Ÿ’ญ

We asked crypto holders if theyโ€™re split-ticket voters, and 74.20% said yes. Split-ticket voters refer to those who don't stick to a single political party when multiple offices are being decided by a single election.ย 

Further, the number of split-ticket voters who said that crypto policies could sway their vote was an astounding 81.74%. Stated simply, itโ€™s clear that crypto could be a leading factor that determines the balance of power at the federal government level this fall.

This matters in key races across the country because of how close many Senate seats are polling right now. When the Senate majority leans on several different races across the country, all polling within the margin of error, every issue that could sway a vote is critical to the electoral outcome.ย 

This too upholds the anecdotal evidence that crypto isnโ€™t just a political football, it is a concrete way for forward-looking, economic-focused candidates to differentiate themselves from their opponents.

92% are hopeful that cryptocurrencies and blockchains can modernize the U.S. economy ๐Ÿ‘€

Crypto is clearly top-of-mind for voters planning their November ballot, but itโ€™s not just about their own personal interests.ย 

While a significant number of voters hold crypto and are interested in expanding consumer protections and security, they also see crypto as a way to boost the U.S. economy as a whole.ย 

92% of crypto voters are somewhat or very hopeful that cryptocurrencies and blockchains can help modernize the U.S. economy, generating new jobs and opportunities for Americans. A majority of these respondents (63.84%) are โ€œvery hopefulโ€ about cryptoโ€™s potential for transformative change in the economy.

This ties into the belief of many respondents that America will continue to hold its place at the forefront of the global economy through 2030. Over two-thirds (68.33%) of crypto voters are โ€œvery confidentโ€ that the U.S. will continue to be the worldโ€™s largest economy over the next six years, while 25% are โ€œsomewhat confident.โ€

All-in-all, optimism rules among crypto users when it comes to their outlook on the future of the U.S. economy.

The future of cryptocurrency is now ๐Ÿ”ฎ

Crypto maintains momentum as over half of U.S. adults have already purchased crypto assets like Bitcoin or other types of cryptocurrencies. As more Americans invest in the space, they want to see their elected officials increase crypto security, accessibility and education with anti-fraud and consumer protection measures.ย 

Overall, Americanโ€™s feel optimistic about crypto and the important role it can play in the future of the economy.

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Methodology

To gather these insights, we partnered with SurveyMonkey Audience to conduct two,ย  two-part surveys of U.S. residents over 18 years old. An initial screening question (question one) allowed us to gather crypto investment data from a total of 1,808 respondents for the first survey, and 1,004 for the second. This data is representative of the U.S. population over 18. Subsequent survey questions focused specifically on U.S. cryptocurrency policies and the U.S. economy, resulting in a more targeted sample of 1,122 respondents. The first survey was completed on July 12, 2024, and the second on July 27, 2024. The results have a 95% confidence level with a +/- 3% margin of error.