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What is Basic Attention Token? (BAT)

The Beginner’s Guide


Most internet users go out of their way to avoid online advertisements, but what if they had a monetary incentive to view them? 

Basic Attention Token (BAT) is a cryptocurrency intending to create a virtuous cycle around digital advertising that is equitable for creators and consumers.

Running on Ethereum (ETH) and integrated natively on a custom web browser called Brave, BAT can be exchanged between advertisers, publishers and internet users based on their web activity, and is intended to streamline commerce between all three groups. 

Users are rewarded with BAT for viewing ad content, publishers can deliver higher-impact ads and advertisers can be assured their messaging is being viewed by a willing audience. 

The end result is a new kind of digital advertising platform powered by BAT.

Users can either hold the BAT, exchange it for fiat or other cryptocurrency, or pay it to support their favorite content creators.

what is basic attention token?


Who created BAT?

Brave Software’s founder is Brendan Eich, whose resume includes creating the JavaScript programming language and co-founding the Firefox web browser. 

In 2017, Brave completed an initial coin offering (ICO) for BAT, raising $35 million in 30 seconds by selling 1 billion BAT. At the time, 500 million BAT was reserved by Brave Software. 

Of that total, 200 million BAT was set aside for the Brave team, with 300 million BAT reserved to be sold at a later date to promote the platform. 
 

How does BAT work?


所有BAT交易都在以太坊上结算,以太坊是一个允许开发者创建和部署自定义加密货币和应用程序的公共区块链。 


Brave浏览器

BAT在一个名为Brave的网络浏览器上运行,该浏览器是由创建BAT的团队开发的。Brave是一个免费的浏览器,它声称其加载速度比竞争对手的产品快3至6倍,并且允许用户选择是否接收广告。

Brave浏览器用户可以注册Brave奖励计划,该计划允许用户通过观看广告来获取BAT报酬,或可将BAT奖励转发给用户想要支持其作品的的内容创作者。 

在默认情况下,Brave会阻止广告和跟踪程序。只有用户在选择加入广告时,广告才会被开啟。用户可透过观看来自Brave值得信赖的合作商提供的原生广告后获取BAT奖励。  


Brave微支付账本 (Brave Micropayment Ledger)

Brave使用Brave微支付账本追踪BAT的动向。  

其想法是,Brave微支付账本将允许广告商、出版商和读者签订智能合约以在彼此之间转移付款。

Brave正在探讨使用其区块链的零知识证明,目的是为线上媒体交易的利益相关者提供匿名性。 
 


为什么BAT具有价值?

In advertising, eyeballs are money. Rates are paid to advertisers based on how many viewers they can get on their product or service. 

But there’s no guarantee those viewers are actually paying attention. Since viewers are being compensated with BAT, the idea is advertisers using the platform can be better assured their ads are being seen and they’re willing to pay a premium for that undivided attention.

Brave pays BAT to users who view ad content as a form of revenue sharing. Users can exchange it for fiat currency or hold it in a digital wallet. BAT can also be traded on exchanges.

BAT is also a finite asset, with only 1 billion BAT in circulation. Further, no new tokens will be created once Brave has distributed the 300 million BAT set aside to encourage user growth. 

This means investors can be assured that their tokens represent a known percentage of the total supply of BAT. 


Why use BAT?

To keep the information flowing on the Internet, content creators need to generate revenue. 

In an early blog post, Eich acknowledged the importance of a free internet, but said the trade-off is that commercial websites need ad revenue to exist. He said this fundamental “conflict of interest” is to blame for the current cat-and-mouse state of the advertiser-user relationship.

Brave and BAT seek to turn that tug-of-war into a handshake. Advertisers can then be sure they’re reaching an engaged audience who they know they’re not annoying, and users can reap some of the ad revenue for themselves. 

BAT seeks to break that cycle of avoidance and mistrust by creating an ad platform that is equally beneficial to advertisers, publishers, and viewers. 

Get Started


Now you're ready to take the next step and buy some Basic Attention Token!