Guy Hirsch Joins Kraken as Managing Director of North America 

Guy brings over a decade of financial services experience to Kraken’s North American growth efforts.

SAN FRANCISCO – January 13, 2023 - Kraken, one of the world’s largest and most-trusted digital asset platforms, is pleased to announce Guy Hirsch was appointed as Managing Director for North America. In this role, Guy will be responsible for overseeing the growth and expansion of Kraken’s operations in the United States and Canada. He will also lead the company’s efforts to build strong relationships with regulators, institutions and retail clients within the region.


About Guy Hirsch: 

Hirsch has more than 20 years of experience overall, with a recent focus on digital assets and fintech. Prior to joining Kraken, Guy led eToro’s expansion into the US and oversaw US operations. At eToro, he helped secure 26 money transmitter licenses, and a FINRA membership to allow eToro to launch stock trading in the US. Prior to eToro, Guy held leadership positions at Samsung, and founded two VC-backed startups.



Guy Hirsch, Managing Director, North America: “In spite of the current bear market, I look forward to helping shepherd Kraken’s new licensing and regulatory efforts in the region” said Guy. “Kraken’s reputation within the crypto ecosystem precedes it, and I am confident that we will continue to responsibly advance the adoption of cryptocurrency with the United States.”

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About Kraken

Kraken is one of the world’s longest-standing digital asset platforms. Globally, Kraken clients trade more than 200 digital assets and 7 different national currencies, including GBP, EUR, USD, CAD, CHF, AUD and AED.

Kraken, over 2,000 strong, was founded in 2011 and was one of the first exchanges to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services. In 2022, it launched a custodial NFT marketplace. Kraken is trusted by over 9 million traders and institutions around the world and offers professional, round-the-clock online support. Kraken was the first company to have ever conducted a Proof of Reserves audit and has since committed to undergoing Proof of Reserves on a semiannual basis.

Kraken is backed by investors including Tribe Capital, SkyBridge, Hummingbird Ventures, Blockchain Capital, Digital Currency Group, among others.

Kraken markets can be monitored and traded through the Kraken iOS and Android apps, and through the Cryptowatch iOS, Android and Desktop apps.

For more information about Kraken, please visit



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Kraken logo
  • Founded2011
  • Total team members2,300+
  • Where they livein 60+ countries
  • Tokens offered90+
  • Cash currencies offered7
  • Supported countries190
  • MascotKraken, of course
  • What we call our logo“The Beast” or “Creature”