Basic Attention Token BAT

Basic Attention Token powers the first blockchain based digital advertising platform. Basic Attention Token (BAT) is an Ethereum-based cryptocurrency that is exchanged between publishers, advertisers and consumers in an effort to improve digital marketing efficiency and prevent billions of dollars worth of fraud that takes place each year. The Basic Attention Token (BAT) is used on the Brave browser (brave.com) to reward users for viewing ads. Publishers also receive BAT in the form of ad revenue for users consuming their content.